Measured Gestures

collages assembled from hand-cut pieces of pseudoscientific and aspirational adspeak in magazine ads
Artwork

Measured Gestures

2015
hand-cut magazine collages on archival watercolor paper
30 H × 22 W in (76.2 H × 55.88 W cm) each

Measured Gestures decontextualizes sensational and pseudo-scientific claims in the media landscape. Pointed language and measured data stand alone–denuded of their power in an excess of repetition. Each collage was constructed with hundreds of hand-cut pieces extracted from magazine advertisements.

Measured Gestures decontextualizes sensational and pseudo-scientific claims in the media landscape. Pointed language and measured data stand alone–denuded of their power in an excess of repetition. Each collage was constructed with hundreds of hand-cut pieces extracted from magazine advertisements.

…Taking a captivating approach, Splan puts the viewer on edge by questioning current media ideologies related to medical science…

Lenscratch
Linda Alterwitz
Vermont Studio Center
Jerome Foundation
Tofte Lake Center

Project support provided by Vermont Studio Center Artist Residency Grant

Tofte Lake Center Emerging Artists Program/Jerome Foundation Fellowship